Digital · Full-time · Pan-Arab

Senior Social Media Manager

Posted by TalentHub

We are seeking a Senior Social Media Manager to lead social strategy, editorial distribution, platform development, and audience growth for a digital media operation. The role requires senior editorial judgment, deep platform expertise, data-informed decision-making, and the ability to set direction for how journalism and original content are packaged, distributed, and developed for Arabic-speaking audiences. Key responsibilities - Own and continuously evolve the social media strategy, defining platform priorities, audience objectives, content pillars, and growth opportunities. - Lead the social editorial approach across Instagram, TikTok, Facebook, X, YouTube, and relevant emerging platforms. - Set the distribution strategy for breaking news, major regional stories, live events, original journalism, video, and special editorial projects. - Exercise senior editorial judgment on framing, timing, tone, platform suitability, and audience sensitivity. - Translate newsroom and organizational priorities into platform-native content strategies that improve relevance, reach, engagement, and loyalty. - Define and develop social-first formats, recurring franchises, video approaches, community initiatives, and audience-growth experiments. - Use platform analytics, audience insights, referral data, and content performance to make strategic recommendations and improve editorial decisions. - Establish meaningful KPIs and performance frameworks covering audience growth, engagement quality, video consumption, reach, referral contribution, and other strategic outcomes. - Lead regular performance reviews, identify the drivers behind results, and convert findings into clear actions for editorial and creative teams. - Partner closely with editors, journalists, video, design, product, and marketing teams to improve content development and distribution from the planning stage. - Monitor regional news behavior, cultural conversations, competitors, creators, platform changes, and emerging audience patterns to identify strategic opportunities. - Develop standards and governance for social publishing, including editorial quality, accuracy, consistency, escalation, and brand voice. - Provide senior guidance and coaching to social team members and contribute to capability development and best-practice adoption. - Represent the social and audience perspective in editorial planning, major coverage discussions, and strategic digital initiatives. What success looks like - Delivers sustained, high-quality audience growth across priority digital platforms. - Strengthens the connection between editorial strategy, platform behavior, audience insight, and measurable performance. - Builds distinctive social formats and distribution practices that increase the reach and relevance of journalism. - Provides credible senior leadership on social media, audience development, and platform strategy across the organization. This role is intended for an experienced senior professional and is not positioned as an entry-level or junior opportunity.